Does Groundhogg track UTM parameters?

UTM tracking occurs upon a lead's sign-up, after which it is stored as metadata accessible via the Contact's "More" tab. Filtering is managed through the "Custom Meta" filter. To filter, input the key (utm_source, utm_term, utm_medium, utm_content, utm_campaign), and the desired value. 

UTM stands for Urchin Tracking Module, though it's more commonly known as UTM parameters or UTM tags. UTM parameters are snippets of text appended to the end of a URL to track and analyze the effectiveness of marketing campaigns, particularly those conducted online. They provide valuable insights into the sources and mediums that drive traffic to a website or specific landing page.

UTM parameters typically consist of five main components:

1. utm_source: This parameter identifies the specific source of the traffic, such as a search engine (e.g., Google, Bing), social media platform (e.g., Facebook, Twitter), or another website (e.g., a referral link).
2. utm_medium: This parameter specifies the marketing medium through which the traffic is generated. Common mediums include organic search, paid search, social media, email, referral, or a banner ad.
3. utm_campaign: This parameter denotes the name of the specific marketing campaign that the traffic is associated with. It helps marketers differentiate between different campaigns and track their performance individually.
4. utm_term (optional): This parameter is used to identify the specific keywords or terms associated with a paid search campaign. It's commonly used in paid search advertising to track the effectiveness of different keywords.
5. utm_content (optional): This parameter allows marketers to differentiate between different versions or elements of an ad or campaign. For example, it could be used to track clicks on different variations of an ad creative, button placement, or calls-to-action.

When a user clicks on a URL containing UTM parameters, the information encoded in those parameters is passed to web analytics tools like Google Analytics. This allows marketers to analyze traffic patterns, measure the performance of their marketing campaigns, identify which channels are driving the most engagement and conversions, and make data-driven decisions to optimize their marketing strategies.

Overall, UTM parameters are a valuable tool for tracking and attributing website traffic, enabling marketers to gain deeper insights into the effectiveness of their online marketing efforts.