Tutorials: How to connect to Zendesk

• Zendesk Account: You need admin access to configure webhooks.
• Ensure Groundhogg is active on your WordPress site with the Advanced Features extension enabled (included in premium plans).

• Visit Groundhogg > Funnels
• Create a New Funnel
• Choose Start from Scratch and give it a name (e.g., “Zendesk Sync”)
• Drag and drop the Webhook Listener Benchmark into the flow
• Click the Webhook Listener to see its settings
• In the Webhook Listener settings, you’ll see a Listener URL (e.g., `https://yourdomain.com/wp-json/groundhogg/v4/webhooks/abc123`). Copy this URL—it’s where Zendesk will send data.
  

• Log in to Zendesk Admin Center
• Go to Admin Center (gear icon) > Apps and Integrations > Actions and Webhooks > Webhooks
• Click Create Webhook
  
• Create a New Webhook, select a way to connect
  

• Click Trigger or automation,  Next
  

• Name: Give it a name (e.g., “Groundhogg Sync”).
• Endpoint URL: Paste the Listener URL from Groundhogg.
• Request Method: Select POST (Groundhogg’s Webhook Listener expects POST requests).
• Request Format: Choose JSON (Groundhogg works well with JSON payloads)
• Authentication: Leave as None unless you want to add custom headers (see optional step below).
  
• Send a test by clicking the Test webhook button, a panel will open
• Choose event to test: Custom test
• Change Request JSON body from:
  
  

  		{
  		"custom": "payload"
  		}
  	

  to

  		{
  		"email": "test@test.com"
  		}
  	

• Click the Send test button, it should return a 200 OK response
  

• In the menu > Objects and rules > Business Rules > Triggers
• Click Create trigger button
• Trigger Name: Give it a name (e.g., “Send ticket to Groundhogg”) (Required)
• Description: Enter a description of what this trigger does(e.g., "Sends data to Groundhogg and creates user")
• Trigger category: Select "Notification"(Required)
• Set Conditions, Select Category > Object: Ticket > Ticket Operator: is Value: Created
• Add Action Select Category > Notify By: Active webhook Value: Groundhogg Sync (Name given to the webhook)
• Add into the Method what you would like to pass to Groundhogg. Email is required. Use Zendek's placeholders.
  
• Save

• Return to the Webhook Listener in your Groundhogg funnel
• Under Request, you should see the data from the last request (e.g., ticket details like `ticket_id`, `subject`, `requester_email`).

• Go to Map Request Fields
• Match the incoming Zendesk data (e.g., `requester_email`) to Groundhogg contact fields (e.g., *Email*).
• Save changes
  

Test by creating a ticket in Zendesk, with the mapping setup, this new ticket will create a Contact in Groundhogg and pass along additional data you have passed and mapped.

This setup bridges Zendesk’s support capabilities with Groundhogg’s marketing automation, letting you sync customer interactions seamlessly.