Introduction to Lead Scoring
Lead scoring is one of the most effective ways to find your most likely “ready to buy” customers. The largest organizations in the world use lead scoring to determine when its the right time to send you a promotion, exclusive offer or to upsell you to a better product.
Usually lead scoring comes bundled with the world’s priciest software packages, but now you can use our cost-effective and easy to set up a system to help you determine your ready buyers in just a few minutes using Groundhogg's lead scoring plugin. you can download the lead scoring plugin from Groundhogg's official website( Click me ).
Creating Lead score Rule
Using Groundhogg's lead scoring plugin you can define the rules based on which points will be added or subtracted from the contacts lead score.
These rules are based on the different actions performed by the user.
To define rule go to the lead score page and click on the Add Rule button. this will open the new screen where you can define all the rules details.
On this page, you can define a configuration of the rule like points to add or subtract or the action based on the rule type.
You can also edit a rule by clicking on the rule name.
Viewing the Lead score value of Contact
You can View the lead score value of a specific contact by opening the contact details.
Defining Point Levels
Lead Score plugin comes with defined points but you can set custom point value for a level by updating the Points value for level under Lead Score settings area.
Lead Score plugin comes with their own tags which will be applied to contact based on the points scored by the contact.
These tags are pre-defined but you can update those under the Groundhogg> Settings > Tag section in case you want to apply use custom tag name for the lead score.