Why are Emails Going to Spam?

Email is a tricky business. Email service providers like Gmail and Yahoo are constantly tweaking their algorithms to ensure users only see relevant emails in their inbox.

Here are some things you can do to ensure your emails make it to the inbox.

Send plain text emails only.

Use Groundhogg's plain text email editor only. This is the easiest way to improve your deliverability right away. Fancy HTML emails perform up to 30% WORSE than their plain counterparts.

Avoid too many links & images.

If you have more than 3 links in the main body of your email, that's a red flag. Try to limit your content to a few links and images at most.

Send from an authoritative domain.

An authoritative domain is a fancy way of saying your domain name. That means if your domain is mycoolsite.com you should send email from info@mycoolsite.com

Send an email from yourself.

Expanding on the above, emails that come from you, personally experience higher deliverability. For example instead of info@mycoolsite.com send emails from john@mycoolsite.com.

Use a dedicated SMTP service.

Sending emails from your server is the best way to end up in a spam folder. You should get yourself a dedicated service like MailHawk, SendGrid or AWS to send an email for you.

Setup SPF & DKIM.

SPF & DKIM are DNS records you can add to your DNS ZONE to let ESPs (email service providers) that you are actually the person sending the email. You can use a site like Learn and Test DMARC to see what you currently have setup and what you still need to do.

Test your email with a Spam Tester.

See if your email is triggering any spam alerts by testing it with a spam tester. Sending an email to https://www.mail-tester.com/ will show why it may be considered spam.

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