Introduction to Easy Digital Downloads

Easy Digital Downloads is a Top Tier eCommerce solution for companies exclusively selling digital products (Audio Files, PDFs, WordPress Plugins, Apps) and Groundhogg provides direct integration with the Easy Digital Downloads.

You can download this add-on from the Groundhogg website ( Click here) and install it on your website. 

Once you have successfully integrated Groundhogg Easy Digital Download you will be able to see new benchmarks, shortcodes and emails in Groundhogg.

You can access newly added emails and replacement codes in Groundhogg’s email section and benchmarks in the Groundhogg funnel section.

Benchmarks

Groundhoggs easy digital download plugin provides five new benchmarks using which users can do automation and create engaging funnels.

Download Added To Cart: This benchmark will execute when the download is added into edd cart.

Download Purchased: This benchmark will be executed when the download is purchased by the user.

Reached Checkout: This benchmark will be executed when the user is reached to the checkout page.

Emptied Cart: This benchmark will be executed when the user removes all the downloads from the cart.

Payment Refunded: This benchmark will be executed when admin refund payment to the user.

Using these benchmarks you can create some awesome funnels and some of the examples are added here.

Abandon Cart Funnel

Refund Followup Emails

Replacement Codes

This plugin contains six different replacement codes that can be used to send personalized rates and discount codes to specific contacts using Groundhogg's Email Automation.

edd_percent_discount: Generate a single-use percentage coupon code for this contact only. Usage: {edd_percent_discount.10}.

edd_percent_discount_link: Generate a link to the checkout page with a single-use percentage coupon code for this contact only. Usage: {edd_percent_discount_link.10}

edd_flat_discount: Generate a single-use flat-rate coupon code for this contact only. Usage: {edd_flat_discount.10}

edd_flat_discount_link: Generate a link to the checkout page with a single-use flat-rate coupon code for this c0ontact only. Usage: {edd_flat_discount_link.10}

edd_last_purchase: Merge in the name of the last product that was purchased by the customer.

edd_lifetime_value: Show the lifetime value of the product for contact.

You can see the use case of the replacement code in the following emails.

Tag Management

You can apply tags to the contact using benchmarks and action but Groundhogg's EDD plugin provides functionality to tag contact when download get purchased. You can set the tags to apply when downloads get purchased in the EDD page Groundhogg Integration area. 

Reporting

Groundhogg added an attractive reporting dashboard in version 2.2 and Groundhogg's EDD plugin makes use of it.

On Reports dashboard page you will be able to see the EDD tab which includes some of the interesting reports like best selling emails, Best broadcast and email list based on the revenue. You can use these reports to make informed decisions and improve your sales overall. 

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