Contact Reporting

Upon selecting the "Contacts" tab a report specifically for Contacts is presented with charts and tables. You can refine your data by utilizing the date range selector to focus on a specific time period thereby narrowing the results for more targeted analysis.

It starts with the New Contacts graph, which tracks the number of new contacts, confirmed contacts, and unsubscribed contacts over a specified period.

New Contacts Graph

The report is structured as a line graph with three data series( New Contacts (Blue Line), Confirmed Contacts (Green Line), Unsubscribed Contacts (Red Line) ), each representing a different contact metric over the specified date range.

The Legend Labels are the colored rectangular blocks displayed above the graph. These labels correspond to the line graphs and area fills in the chart, helping users identify which line represents each metric. Clicking on a Legend Label will deactivate (or toggle off) the corresponding graph line and its area fill, removing it from the chart for a clearer view of the remaining data. Clicking the label again will reactivate the graph line, restoring it to the chart.

New Contacts (Blue Line)

Definition: This metric tracks the number of new contacts added to the Groundhogg database each day, represented by a blue line with a light blue area fill.

Confirmed Contacts (Green Line)

Definition: This metric tracks the number of contacts who confirmed their email addresses each day (e.g., by clicking a confirmation link in a double opt-in email), represented by a green line with a light green area fill.

Unsubscribed Contacts (Red Line)

Definition: This metric tracks the number of contacts who unsubscribed from the email list each day, represented by a red line with a light red area fill.

Quick Contact Stats

This table provides a high-level overview of contact activity through four key metrics: New Contacts, Confirmed Contacts, Engaged Contacts, and Unsubscribed Contacts. Each metric is displayed in a rectangular block with a numerical value and a percentage change compared to the previous 7 days, offering users a quick snapshot of their contact list’s growth, engagement, and retention.

New Contacts

Definition: This metric shows the total number of new contacts added to the Groundhogg database during the reporting period.
Example Data: 62 new contacts, with a 28% decrease compared to the previous 7 days.
Lead Generation Monitoring: Groundhogg users can track the growth of their contact list, which reflects the effectiveness of their lead generation strategies (e.g., opt-in forms, landing pages, or ad campaigns). A 28% decrease suggests that fewer new contacts were added compared to the previous period, prompting further investigation.
Campaign Adjustment: The decline in new contacts indicates a potential issue with lead generation efforts, such as a less effective campaign or reduced website traffic. Users can use this insight to optimize their lead capture methods, such as improving form placement or running a new promotion to boost sign-ups.

Confirmed Contacts

Definition: This metric tracks the number of contacts who confirmed their email addresses during the reporting period (e.g., by clicking a confirmation link in a double opt-in email).
Example Data: 10 confirmed contacts, with a 67% decrease compared to the previous 7 days.
Engagement Validation: Confirmed contacts indicate that new sign-ups are actively engaging by verifying their email addresses, which is crucial for maintaining a high-quality, engaged contact list. The 67% decrease suggests a significant drop in confirmations, which could impact the number of actionable contacts.
List Quality Improvement: The sharp decline in confirmed contacts prompts users to review their double opt-in process. They can simplify the confirmation email, ensure the confirmation link is working, or offer an incentive for confirming, ensuring a higher percentage of new contacts become confirmed and ready for marketing campaigns.

Engaged Contacts

Definition: This metric represents the number of contacts who have recently interacted with the user’s campaigns (e.g., opened an email, clicked a link, or submitted a form) during the reporting period.
Example Data: 596 engaged contacts, with a 130% increase compared to the previous 7 days.
Engagement Tracking: A 130% increase in engaged contacts (596) indicates a significant improvement in audience interaction, suggesting that recent campaigns, emails, or funnels are resonating well with contacts. This aligns with the high open rate (40%) seen in the related Email Performance Report.
Segmentation Opportunities: A large number of engaged contacts provides users with a valuable pool for segmentation. They can target these contacts with more personalized campaigns, such as upselling to engaged customers or asking for feedback, to further increase conversions.

Unsubscribed Contacts

Definition: This metric tracks the number of contacts who unsubscribed from the email list during the reporting period.
Example Data: 45 unsubscribed contacts, with a 29% increase compared to the previous 7 days.
Retention Monitoring: The 29% increase in unsubscribes (45) indicates a growing number of contacts opting out, which could signal issues with email content, frequency, or relevance. This aligns with the rising unsubscribe trend seen in the New Contacts graph (e.g., 12 unsubscribes on March 20).
Content Optimization: The increase in unsubscribes prompts users to investigate the cause (e.g., an email sent during the period might have been poorly received) and adjust their email strategy. They can reduce email frequency, improve content relevance, or segment their audience more effectively to prevent further unsubscribes.

Contact Insights

The section includes four sections:

Opt-in Status, which displays the distribution of contacts by their opt-in status
Unsubscribe Reasons, which shows the reasons contacts have unsubscribed
Contacts by Country, which details the geographic distribution of contacts
Engagement Status, which categorizes contacts by their engagement and marketability.

The first three sections are presented as donut charts, a type of circular chart with a hole in the center used to show the proportion of categories within a dataset, while the Engagement Status section is presented as a table. This section helps users assess the quality of their contact list, understand audience demographics, and identify engagement and retention trends, enabling them to improve their marketing strategies.

Contact Acquisition Sources

This section contains: Top Search Engines, Top Social Networks, Top Sign-up Pages, and Top Lead Sources, each presented as a table. The report helps users identify the sources driving contact acquisition, enabling them to optimize their lead-generation strategies by focusing on high-performing channels and pages.

This section lists the search engines that referred contacts to the user’s site or forms, showing the number of contacts acquired from each.

Search Engine: The name of the search engine.

Contacts: The number of contacts acquired from that search engine.

Top Social Networks

This section lists the social networks that referred contacts to the user’s site or forms, showing the number of contacts acquired from each.

Social Network: The name of the social network.
Contacts: The number of contacts acquired from that social network, with the percentage of total social referrals in parentheses. Links to a filtered result of Contacts.

Top Signup Pages*

This section lists the website pages where contacts signed up (e.g., through opt-in forms), showing the number of contacts acquired from each page.

Sign-up Page: The URL or path of the page where the sign-up occurred. Link to that site.

Contacts: The number of contacts who signed up on that page. Links to a filtered result of Contacts.

Top Lead Source*

This section lists the top sources (e.g., websites or referral URLs) that generated new contacts, detailing the effectiveness of lead acquisition channels.

Lead Source: The URL or domain that referred the contact to the user’s site or form.
Contacts: The number of contacts generated from that lead source.

The Top Search Engines and Top Social Networks graphs are populated automatically if the Contacts have a referer. A "referrer" is a piece of information passed along with an HTTP request that identifies the address of the webpage or resource from which the request was made.

You can also track where your contacts are signing up, or sources like landing pages.
*If you would like to use this data the meta keys are: source_page and lead_source