WooCommerce: Examples

Example Funnel

Let’s take for example a customer who adds anything to their shopping cart, and then empties it. Here’s an example of how your funnel may go.

This way, the customer is reminded (by an email) that they have added something to their shopping cart (and maybe you want to offer them a discount to encourage them to check out). Then, if they still don’t buy anything, wait 12 hours (to not annoy the customer with many emails). After that time, send another reminder email (this time maybe offering a bigger discount or asking why they haven’t bought something yet, to see if anything is stopping them).

If they empty their cart at any time while in the funnel, they can get an email letting them know they emptied their cart (and maybe offering a reminder of what was in their cart, and offering another discount).