WooCommerce: Reporting
Want to find the best (and worst) converting emails and funnels to know what is working well for you (and what isn’t)? With our WooCommerce integration, you can know without having to dive into many settings.
To access the reports visit: Groundhogg > Reporting > Woocommerce ta
Available reports:
- Added to cart
- Carts restored
- Orders
- Revenue
- Funnel Revenue
- Broadcast Revenue
- Combined Email Revenue
- Revenue from Funnels
- Revenue from Broadcasts
The WooCommerce report in Groundhogg tracks only orders generated through marketing activities within Groundhogg, such as funnels, broadcasts, and tracked contacts. It is not a replacement for the standard WooCommerce reports dashboard, which should be used for general revenue reporting.
Since these reports are not retroactive, importing orders will not impact the Groundhogg WooCommerce report.
Additionally, Groundhogg WooCommerce reports are based on the subtotal, meaning taxes and discounts are not factored in. This makes the report a tool for measuring marketing success rather than an exact revenue tracker. For precise revenue data, refer to WooCommerce’s standard reports.